What would you say if someone asked how to market oneself as a real estate agent?
If you’re stumped, the best way to market yourself is through content. When it comes to real estate marketing, content is key.
Your content can be in the form of ad copy, photos, videos, or data. You must know what your audience is searching for and provide that information before fellow agents do. This article will highlight the best real estate marketing tools. Let’s explore.
Social Media Marketing
Social media will help you make a great first impression with buyers. Additionally, you can beat your competition with an immaculate website that engages customers.
If you don’t know how to build a website, hire a website developer for assistance. Most importantly, include current contact information (i.e. phone number and email).
The key to successful marketing on social media is content. Your content must be engaging, and you must post regularly to retain the audience’s attention.
- Example: When drafting ad copy, include call-to-actions (CTAs) to encourage readers to take action. CTAs include such phrases as “click here now” or “contact us today.” CTAs are great conversion tools that can lead to quality leads.
If you’re not an expert writer, consider hiring a copywriter for your social media accounts.
Prime content also includes stellar visuals. Most people are visual learners, and visual content will help you attract a larger audience. You can attract eyeballs through quality photos that can tell the story of a home, in addition to the neighborhood and community.
You can also implement other visual means in the form of slideshow presentations, with short descriptions in each slide. Additionally, you can add video presentations to your posts.
- Example: You can post virtual tours on your social media pages that showcase a home’s interior and exterior. This is a popular method that can attract leads who don’t want to schedule physical home tours.
You can also implement content and pics/videos on such social media sites as Twitter, Instagram, or Facebook.
Facebook Advertising
Facebook is one of the best real estate agent marketing tools due to the wide array of people on the platform. In fact, the average person spends roughly 30 minutes each day on Facebook. The social media giant will also help you reach more people when compared to conventional means like networking.
The best way to connect with an audience is through Facebook Ads. Best of all, you can narrow your ads by the following categories:
- Zipcode
- Age
- Income level
- Buyer Type (i.e. first-time buyer or renter)
Further, Facebook allows you to target the behavior patterns of your key demographic. If you want to target a demographic who is most likely to move, Facebook allows you to set parameters that will show ads to this sub-group.
With that, Facebook advertising requires a marketing budget in the same manner as Google. Therefore, establish a daily or monthly budget that you can afford. From there, use the money from your sales to expand your advertising budget.
Google Advertising
Google Adwords is another vital element that you should include in your realtor marketing tools because most people use the Google search engine. Google Adwords allows you to look for certain keywords that buyers and sellers type into search engines.
Whereas Facebook Advertising is about demographic advertising, Google Advertising centers around intent traffic. Intent traffic entails a user who is searching for a specific piece of information.
- Example: If online users are searching for information about real estate in Palm Beach, Florida, you would find keywords that include the Palm Beach real estate market.
After choosing the right keywords, incorporate them into your ad copy. After, choose the following ad types:
- Broad Match: This type of keyword setup reveals your exact keyword, including other search terms that center around the keyword.
- Exact Match: Your ad will only show when a user types the exact keyword into Google.
If you choose the broad route, draft broad copy that covers the keyword alone. If you have the keyword such as, “Real Estate in Palm Beach,” you can write broadly about the best real estate in Palm Beach. For the exact option, include the exact keyword, in addition to straightforward information such as pricing.
An exact match is the most direct way to garner leads and help users find what they’re looking for.
To generate consistent leads on a budget, assess your cost-per-action (CPA). The CPA is the money you spend on advertising compared to the number of times that your lead takes action (i.e. making a call or clicking on your website). To buffer your conversation rate, set up a landing page that encourages visitors to visit your main website.
Website Design
To make your ad campaigns successful, you must have a quality website that will retain the attention of visitors. The best real estate websites keep the agent at the center.
Additionally, the content of your website should focus on assisting buyers and sellers in their search queries. Above all, make yourself available as readers read your content.
- Remember: Your visitors are intent-based traffic and are looking for a specific piece of information. Reward their search by providing the information they need.
This means that the content should be available as readily as possible. Avoid forcing visitors to sign up for a newsletter to receive the information. Forcing them to take additional steps may force them to look elsewhere.
Most importantly, make your content friendly and educational. Adding a human touch makes your visitors feel more comfortable.
Real Estate Marketing Done the Right Way
Many real estate don’t know enough about digital marketing for real estate, allowing you to get ahead of the competition. In fact, many agents are unsuccessful with such tools as Google Adwords because they don’t take the time to understand the process.
The best tips to keep in mind include great content, crisp visual aids, and a friendly online presence.
Your content will help you market yourself without being too pushy or aggressive. When posting your content, keep your contact information in the background at all times.
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